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ai3 added flexibility, comfort and personality to these areas by replacing outdated task-oriented furnishings with eclectic, multi-functional pieces that can shift easily from day to night.
Inspired by the idea that Hotel Indigo’s guest rooms should feel less like hotel rooms and more like a friend’s apartment, ai3 refreshed the rooms with personality.
To use the strength of Hotel Indigo’s “Neighborhood Story,” the team developed a story no other hotel in Nashville is capable of telling, a story outside of their lobby windows.
hotel indigo (orange beach)
Immediately upon entering the Hotel Indigo Orange Beach, guests are greeted by a trio of installations that evoke the magnitude of the Gulf.
Intent on blurring the lines between functional areas, ai3 saw the potential to make spaces less formal and to encourage a more casual atmosphere.
ai3's design optimizes the space available, allowing the Hub to transition from day to night.

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