At Signature FD, success is not only measured by the knowledge of its advisors, but is also a reflection of the individual client experience. For this Atlanta-based wealth management services firm, prosperity is more than a numerical goal. Rather, it is the ability to live confidently, fully and purposefully. Here, each financial strategy begins with a personal conversation about dreams, passions and goals for life.
With a philosophy so individual and intimate, the partners at Signature FD turned to ai3 to design an office environment that would cultivate relationships as well as productivity. It was vital that the client experience remain personal. Meanwhile, the environment behind the scenes needed to establish connectivity between teams of advisors to generate a culture of creativity and collaborations. Equally important was the desire to establish this new firm’s brand as one that is sophisticated, innovative and comprehensive.
The result is an inspired use of space that is as functional as it is visually stunning. The client experience is comfortable and approachable, invoking a residential aesthetic. A series of living rooms encased in glass provides space for client meetings, which require confidentiality without the suggestion of secrecy. Like a finely tailored suit, texture and pattern are incorporated throughout the space and subtly reinforce the firm’s customized approach to wealth management. Signature elements, such as custom lighting, artwork, and furniture, suggest an uncommon attention to detail. Rich finishes, clean lines, and natural materials work together to elicit a sense of refined simplicity.
The workplace at Signature FD is equally unexpected and clever. Teams are connected in a series of workstation clusters, each of which is centered around a team meeting room, or hub, where collaborative sessions are held and shared resources are housed. Individual workstations are partitioned with translucent panels, which maximize the natural light in this high-rise space without sacrificing privacy. Partner offices feature glass fronts to reinforce Signature FD’s open and collaborative culture.