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  • Branding
  • Curated Art
  • Environmental Graphics
  • Furniture Procurement

Chef Nick Leahy challenged the ai3 team to develop his brand in such a way that it told the story of his childhood, one that shaped and influenced the flavor of his cooking today. A narrative unfolded that embraced the Mediterranean culture of Aix-en-Provence, with both old and new world charms.

Provincial-Inspired, Approachable

Driven by a desire for a hand-drawn aesthetic, the AIX logo marries timeless design with a bit of elegance. Subtle, yet provoking, the provincial bee reinforces the French-fare branding aesthetic while adding sophisticated charm within a moment of discovery.

Handcrafted Details

Pulling inspiration from the interior design of the restaurant, the branded menus incorporate leather bindings, copper detailing, and custom engraved lettering. The embossed leather sleeve juxtaposed with the delicate design of the menu embraces the thoughtful balance of masculinity and femininity that is the AIX brand.

A Holistic Approach

Though Chef's adjacent wine bar concept, Tin Tin, operates as a separate entity from AIX, the design team was challenged to create a single business card that appropriately reflected the brand of both concepts. The provincial-bee and the Mediterranean star were merged to create one sophisticated pattern that expressed both branding packages equally.

Thoughtfully Detailed

Influenced by the site itself, the design team created a myriad of exterior signage displays that worked with the diverse orientation of the building. A double-sided blade sign that was finished in the same wood as the entry door was used for street traffic, a brass-inlayed sign at the entry door was used for pedestrian-level foot traffic, and storefront films display the custom bee graphic while creating privacy for guests inside.

Project Services

Brand Development | Logo Design | Full Branding Collateral | Accessorizing | Curated Artwork | Packaging | Signage


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