Art of the Hand
Staying true to the topical era, ai3 wanted to set Ink & Elm apart by creating a custom motif that artistically alluded to the turn-of-the-century aesthetic reflected within the interior space. The hand-sculpted silhouette of an elm tree carved out of a linoleum plate provided a graphically compelling icon for the brand, while black ink brought the vision to life.
A Brand Rooted in Nature
Inspired by sketchbooks of horticulturists, this branding concept utilizes exaggerated perforations and blank spaces to allude to notebooks and tear-away pages. This visual weight of the trees juxtaposed next to the generous amount of negative space provides an elegant and refined branding opportunity.
A Natural Narrative
Light dances through the 100-year-old oak trees that canopy the neighborhood of Druid Hills. A graphic film creates visual interest and a dynamic barrier between the swanky restaurant lounge space and the bustling kitchen beyond.
Concept to Reality
Aged bronze signage customized with the full logo accompany the sophisticated and eye-catching building sign, illuminated by gooseneck wall sconces.
Project Services
Brand Development | Logo Design | Full Branding Collaterals | Menu Design | Environmental Graphics | Styling & Accessories | Exterior Signage
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