Intown Golf Club

Interior Design
Architecture
Furniture Procurement
Furniture Selection

In its second location for IGC, the design team needed to develop a functioning floor plan that allows design opportunities in future locations, places where regionally relevant inspiration can be developed for unique design elements as the concept expands to other urban cities.

Location
Charlotte, NC
Completed
2023
Awards
Georgia Design Award 2024 from Atlanta Magazine | ASID GA Design Excellence Award "Silver"

A New Golfing Experience

A group of serial entrepreneurs wanted to provide a new golfing experience in urban environments for golfers who would appreciate the convenience and benefits of indoor golf. There are plenty of golf-enthusiasts that don’t have time to play golf at a local course, don’t have money to join a private golf club, want to get better at golf, or just want to be part of a distinctive club. This new club would create a community for individuals that share a passion for golf, appealing to a wide range of individuals ranging in age, gender, or experience.

A bit of European, 70s sexy vibe

A place where you want to stay and sip bourbon, where secrets stay secrets, and there’s a warm glow that makes everyone look bangin’. The pace and flow of the Intown Golf Club experience revolves around social interaction, evoking both luxury and convenience in a curated private club.

Designing a layered experience brings an element of discovery and allows storytelling to occur. Downtown social clubs and modern-day gathering spaces inspired the designs for the Intown Golf Club brand. These member clubs evoke and all-weather golf club experience with a dynamic bar, great room, and lounges hugging closely to Track Man simulator bays.

Notoriously hard to make attractive and inviting, IGC seizes the opportunity to elevate the design around indoor golf simulators. As central as the golf simulators are to the purpose and experience of the space, the aesthetic goal allows them to blend in and disappear as much as possible. By integrating architectural details and flexible intimacy, social cocktail spaces are provided for when golf is or isn’t taking place.

Program Components

(10) TrackMan Golf Simulator Bays
Bays include either High-Top or Lounge Seating
Feature Bar | Dining
Great Room Lounge with fireplace and patio access
Cocktail Lounge
Private Dining Room
Retail Pro Shop with custom club fitting
Locker Rooms
Outdoor Patio, Putting Green and Patio Bar