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  • Architecture
  • Interior Design

Lure takes its name from the fresh seafood that populates its menu. Lure’s design goes beyond typical seafood style, taking guests away from the vacation-like experience of sand and sunsets to the massive ships and harbors that are the landscape of industrial fishing.

The design is a blend of wood and metal elements that conjure the feeling of being in a ship’s hull. Throughout the space, metal and wood work together to establish an industrial vibe. Pale neutrals such as birch wishbone chairs and creamy vinyl bar stools add to the cleanliness and freshness of the space. A wall of windows looks out on to the patio and gives Lure an airy quality. The outdoors play a big role at Lure, and the patio is much like the harbor where wood and concrete mingle in the fresh air. Large concrete planters are filled with greenery and shade trees to anchor the space. They work in conjunction with wooden privacy shutters that shield diners from the busy sidewalk outside.

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