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Double Zero

  • Branding
  • Environmental Graphics

This pizzeria finds its soul through a deep dive into the rawness and honesty of neighborhood; what it feels like to truly belong.

Dynamic Layers

Staying true to the design concept, the design team wanted a bold yet authentic entry. Painted metal gates were layered with a custom neon sign, creating an unrefined and unique sense of place.

Street Style

Pulled from the bold imagery of Italian street food found within Italy’s urban southern environment, refined grit and historical relevance merge to create a crafted experience.

A Hand-Painted Approach

Inspired by the craftmanship and power found within Italian motorcycles, the design team commissioned local artists to paint murals within the bar and dining space. A nod to vintage advertisements, the bar mural creates an unabashed narrative that’s edgy and fun.

A True Narrative

High energy from the kitchen and vibrant graphic elements create a true mix of neighborhood, bringing Southern Italy to Atlanta, GA. The layers found within the space only add to the authentic story Double Zero has to tell.


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